Allstate LGBT
Part of Allstate’s temporary, exploratory rebrand included a separate initiative for the LGBT community. We created posters, OLM, social posts, even an LGBT-specific website. Allstate even had our own branded float (which I helped produce elements for!) in the Chicago Pride Parade. I was particularly drawn to the broad use of bold color and inclusive photography. I very much enjoyed being a part of this work. After a while, Allstate decided to integrate their LGBT outreach into their full spectrum of work.
