Marshalls Shopable Billboard 

We took shopping to a whole other level- quite literally- with the Marshalls Father’s Day Shopable Billboard installation & event in NYC. I worked closely for a few months with the art director, copywriter, and producer to create the plethora of printed elements needed for this spectacular event. Aside from mapping the billboard and keeping inventory of the 200+ items, we created unique vector icons for *each* product, a hand-held illustrated billboard map, environmental signage, t-shirts for the event coordinators, directional signs, gift tags, swag items, supply tent/shelter…the list is nearly endless. Despite some rain, the event was a huge success!